We are pleased to announce that we have received the Excellence Award in the Inbound Tourism Category at Tour Grand Prix 2026.

JATA NEWS

What is Tour Grand Prix?
Renamed from “Tour of the Year” in 2012, the Tour Grand Prix recognizes outstanding tour proposals and executed package/customized tours across domestic travel, overseas travel, and inbound tourism to Japan. Its mission is to enhance planning and marketing capabilities within the travel industry while supporting national initiatives to establish Japan as a tourism-oriented nation.

Key Evaluation Points
Integration of Education & Cultural Exchange: The initiative was highly commended for seamlessly fusing local Japanese communities with inbound tourism demand at an exceptionally high level, centered around education and cultural exchange.

Bridging Language Barriers Through Music: By using music as a universal language, the tour created genuine, heartfelt connections between junior and senior high school students from Hong Kong and local residents in Japan, introducing a fresh value proposition for educational travel.

Regional Decentralization & Sustainability: By hosting activities in regional areas rather than limiting them to major metropolitan centers, the project directly contributes to tourism decentralization and the revitalization of local infrastructure. It represents an exceptional, highly replicable proposal that fosters mutual understanding among future generations and demonstrates a sustainable model for tourism.